Insurance Agency Lead Scoring

Many insurance agencies have not yet formalized their lead scoring system. This is a worthwhile endeavor for all agencies, and one which should be revisited every year, while tracking the return on investment of their marketing programs.

What is lead scoring? It is a methodology used to rank prospects against a scale, and then assign a value to determine interest level and distribution. For example, let’s say a trucking insurance lead appointment arrives at your agency. This lead is with an owner of 15 power units, they use company drivers, and they are unhappy with their carrier. Perhaps your lead scoring system falls on a 1 to 10 scale, and this lead is scored an 8. What might receive a higher score? And what types of leads are outside of profile, and what score would they receive? Perhaps prospects need to score an 8 to appear on your producer scorecards.

Is the lead distributed to producers by territory? Does your lead handling process vary by type of lead, product or prospect? For example, are commercial leads separated by large and small business, by industry or product? Are benefit leads parsed by groups over and under 50? And does your agency have a tracking system in place to determine how many leads showed for the appointment, moved into the pipeline, received quotes and ultimately convert into new business?

Salespeople, sales managers, producers and other business people often refer to prospects in vague terms such as: new, warm, hot, cold, likely, qualified, etc. These terms do little to better understand a sales pipeline or convey likelihood of purchase to other members of the team. Agencies can consider creating a simple prospect scorecard to resolve this issue and quantify their lead scoring. Formalizing lead scoring offers benefits such as:

Helps Producers create ideal attributes to form a buyer persona
Creates a simple numeric system to leverage your buyer persona
Assigns numeric values to rank your best prospects
Creates a simple qualification acronym to determine likelihood to close

What should be included in a prospect scorecard?

Use a prospect scorecard to quantify your approach to pipeline building. Some attributes of your ideal client might include revenue, growth rate, client type (business or consumer) and market niche. For example, are you targeting companies with $5m to $10m in revenue? Are your best prospects fast-growing firms, trucking companies, manufacturers or consumers?

If you’re selling to consumers, are they high net worth, middle-income, millennials or senior citizens? Are your prospects in a specific niche market such as banking, insurance, biotech, consulting, education, etc.? Create a scorecard with your ideal attributes and a customized qualification abbreviation to help you determine if you’re selling to an in-profile prospect.

Insurance agencies and brokers seeking to get to the next level with their insurance marketing and lead generation, but lacking the internal resources to achieve their marketing goals, can reach out to a proficient insurance agency marketing firm.

Home Based Business Opportunities For 2008

Working in the office may eventually become uninteresting and perhaps that’s the reason why more and more people are getting interested to resign from their current jobs and just have a business at home. If you are interested to work at home, you can get a lot of fresh and good ideas by searching the Internet for home based business opportunities.

How Internet Network Marketing Can Help Boost A Home Based Business

Internet network marketing offers a lot of home based business opportunities for people who desire to earn money by working at home. For individuals who are just starting their very own home based business, the term affiliate marketing is more suitable for them.

Traditionally, internet marketing companies offer to manage advertising campaigns for interested clients at a range or predetermined rates. However, affiliate marketing provides home based business opportunities by enabling an individual to promote a certain product or service and then receive a commission by tracking down successful sales.

Affiliate marketing or internet network marketing attracts a lot of entrepreneurs that are just starting out because it gives them a wide range of home based business opportunities. Internet network marketing enables an individual to jump start a full time business at home without having to worry about expensive start up costs, recruiting employees and time-consuming inventories.

Read The Reviews

If you have not yet decided what kind of home based business you would like to start or pursue, you might as well take some time to think about what you would really like to do with your life. You can search the Internet for a myriad of home based business opportunities as well as read about some reviews about certain kinds of home based businesses.

Cliche as this may sound, you can even learn from others’ mistakes by reading reviews about certain kinds of home based business. It actually pays to read a lot of reviews pertaining home based businesses because that way, you can be aware of the basic do’s and don’t regarding home based businesses.

The Importance Of A Website

When you have already decided what kind of home based business you would like to pursue, the next thing you have to think about is what kind of website you should build or design.

Most successful online businesses prosper with the help of a website. You see, the website is a place where businessmen can sell or advertise their products or services with little or no cost at all. Although some websites require you to pay a domain fee for you to be able to “own” that website, there are also some websites that let you build a webpage for free!

Working at home through an online business will really require one to have at least a basic knowledge about computers and the Internet so that he or she can easily navigate around the website. It is very important for a home based business to have a website because it is one of the few, if not the only way to make the business known to the world. Working at home does not mean that the business will just be confined in the four corners of the house or else the business will die and go bankrupt. A long list of home based business opportunities are just lying around the corner, and it is up to aspiring entrepreneurs to find them and put them to good use.

Importance of Medical Coding for Insurance

With health and diseases becoming a major issue these days around the world, it has become A LOT more important to have more and more coders involved in the medical field for insurance. But what is medical coding? A medical coder, clinical coding officer, or diagnostic coder are professionals involved in the health care sector who analyze clinical documents and using proper classification systems, assign standard codes to them. They provide medical coding guidelines and suggestions to help regulate the ways doctors, nurses, and other medical staff provide care for their patients. There are three main types of medical coding:

1) ICD (International Classification of Diseases): These are codes used for describing the cause of illness, injury, or death.

2) CPT (Current Procedural Terminology): These deal with anesthesia, surgery, pathology, radiology, measurement procedures, and new technological changes in the medical field.

3) HCPCS Healthcare Common Procedure Coding System): These include outpatient hospital care, medical aid, and Medicare.

Let us look at some points as to why coding is necessary for the medical field.

When the coding is paired with the data systems of the hospitals, a powerful tool is made. By doing so, a large number of data from various hospitals, clinics, and other sources are stored, accessed, and used from one large online data system. This implementation helps in the transfer of any patient’s data from any hospital to another for any medical purpose. This information helps doctors to be more connected and make wiser decisions, especially in cases involving the life and death situation of the patient.


Coding is very much required for reimbursements, which include submitting medical claims with insurance companies and bills between insurers and patients. The transfer of information for bill related purposes requires medical records, patient’s medical needs, lab results, pathology records (if any), and any other related documents. Appropriate payment is possible only when the required diagnostic codes are put in place, which also means to verify in case the medical claim is denied by the insurance company.


Medical billing and coding fall under the rules and guidelines of many countries and states. Coders in this field are also responsible for protecting the privacy of the patients and their families. They are supposed to take safeguards to preserve the confidential details concerning the patient and his/her medical background in a safe place. Electronic medical records fall under the International Classification of Diseases (ICD-10) codes issued by the World Health Organization (WHO).

Medical coding analysts are in the front line in healthcare data analytics. They work in many types of healthcare setups and not necessarily in hospitals and clinics. Their valuable service is very functional for research and development in the medical field.